Roots and the Beginning

I was born in Moscow. My father was an engineer and inventor, creating new solutions in radio electronics at the MIREA laboratory. I enrolled at the same institute, but by my second year I realized my passion was not in circuits, but in beauty, aesthetics, and communication.

After working for a while in a print shop, I took a position as a stylist consultant at the concept store Cara & Co, where I introduced Moscow’s fashion-forward crowd to new premium and conceptual brands from around the world. Soon after, I found myself in advertising and began working at Leo Burnett Russia.

Underground Experience

Alongside my main job, I organized private parties and underground events, many of which became iconic for Moscow. This experience later proved invaluable when working on major client events — I learned how to create an atmosphere that cannot be forgotten.

Career in Advertising

I grew from a researcher to a creative director in both local and international companies. I worked in strong teams, won professional awards, and for me, those wins always confirmed one thing: together we were moving the industry forward.

Teaching and Sharing Knowledge

At a certain point, like my father, I began to teach. On advertising faculties I delivered lectures on innovation and idea consulting. That period showed me how inspiring the exchange of knowledge can be — and how important it is to share one’s way of thinking.

Independent Journey

For more than 10 years I have been on my own path. I am an entrepreneur who loves to try different things: launching brands, creating collections, inventing events and objects that leave a mark. I have gathered strong partners and friends around me, with whom I’ve brought dozens of personal projects to life.

Author’s Approach

I learned how to turn what I love into a life’s work. Through my consultations and programs I help others do the same — transforming passion and ideas into brands, stories, and income. My strength lies in the ability to find uniqueness and shape it into a concept, a design, a space, an object, or a communication.

Inspiration and Values

For the past five years, my teacher Sri Sri Ravi Shankar has been guiding me with spiritual knowledge and helping me stay more conscious on my path. His philosophy inspires me not just to create projects, but to manifest through them love, service to people, and the depth of ideas.

CultBureau

Role: partner / creative director

TeamMerch

Role: partner / creative director