Frant × Tullamore Dew — The Irish Frant
A bold and unexpected project I launched at the very dawn of the barber culture and the dark-market era for alcohol brands.
I managed to inspire not only one of Russia’s leading barber networks but also the Irish client — showing that this partnership could be truly unconventional, productive, and effective.
During the project, we branded 12 barbershops, ran several PR campaigns featuring famous athletes and celebrities, and organized a large trip to Ireland to visit the Tullamore Dew distillery — bringing back a documentary film about friendship, brotherhood, and the true taste of Ireland.
The most valuable part — a team of 120 barbers became genuine brand ambassadors, sharing stories, atmosphere, and the authentic flavor of Ireland with every guest.
I managed to inspire not only one of Russia’s leading barber networks but also the Irish client — showing that this partnership could be truly unconventional, productive, and effective.
During the project, we branded 12 barbershops, ran several PR campaigns featuring famous athletes and celebrities, and organized a large trip to Ireland to visit the Tullamore Dew distillery — bringing back a documentary film about friendship, brotherhood, and the true taste of Ireland.
The most valuable part — a team of 120 barbers became genuine brand ambassadors, sharing stories, atmosphere, and the authentic flavor of Ireland with every guest.
Frant X Tullamore Dew