BOMAR
BOMAR is the only architectural bureau in Russia focused entirely on historic buildings. Not demolishing, not rebuilding — restoring energy and meaning to spaces that carry memory.
For a bureau like this, an identity isn't just a logo. It's a statement of who you are and why you exist.
For a bureau like this, an identity isn't just a logo. It's a statement of who you are and why you exist.
Everything starts with a name.
The first task was to find one that could hold the bureau's history, its character — and still feel like something new. From many options, one remained: BOMAR.
The first task was to find one that could hold the bureau's history, its character — and still feel like something new. From many options, one remained: BOMAR.
The architectural world loves grey, beige, white. Restraint as a default.
We chose purple.
This colour became the anchor of the entire system — rare, unexpected, instantly setting BOMAR apart. Around it, a graphic language that treats architecture as sculpture: through volume, plasticity of form, and spatial tension.
We chose purple.
This colour became the anchor of the entire system — rare, unexpected, instantly setting BOMAR apart. Around it, a graphic language that treats architecture as sculpture: through volume, plasticity of form, and spatial tension.
At the centre of the logo — the letter M.
Not by accident. It's a monogram for the founder, Marianna Petrenko — a nod to the classical tradition where a person and their work are inseparable. Where the maker's name becomes a mark of quality.
In contemporary design, this reads as a signature. Personal. Unmistakable.
Not by accident. It's a monogram for the founder, Marianna Petrenko — a nod to the classical tradition where a person and their work are inseparable. Where the maker's name becomes a mark of quality.
In contemporary design, this reads as a signature. Personal. Unmistakable.
The bureau works beyond Russia — with projects across Europe and other parts of the world. The visual language was built to travel: it holds its character in any context, across any culture.
The rebrand covered naming, communication strategy, identity, website, and print. Not a surface makeover — a system where every element serves one purpose: making the brand visible and real.
The rebrand covered naming, communication strategy, identity, website, and print. Not a surface makeover — a system where every element serves one purpose: making the brand visible and real.
"This is a very solid piece of work — nothing about it makes you want to change anything. You want to live with it. You want to be proud of it."
— Marianna Petrenko,
founder of BOMAR
— Marianna Petrenko,
founder of BOMAR