Lett
Lett
Lett is a furniture brand from Lithuania, built around the engineering mindset of a modern human. In 2019, we deliberately moved away from decorative branding and started with a system — quite literally.
The foundation of the identity is a stitching pattern based on the Fibonacci sequence. This was not a visual trick but a conscious design decision: such stitching already exists in furniture — in sofas, armchairs, and chairs. We simply made it the core symbol of the brand, translating engineering logic into identity.
From branding, we immediately moved into product thinking. The first collection grew out of observing people and their personal “places of power.” We formed a hypothesis: the home is a contemporary space of strength, and everything within it becomes an extension of the person who lives there. This idea shaped the forms, proportions, and the way the furniture is experienced.
The collection was produced in Italy and released in a limited edition, available exclusively by pre-order. The project required aligning three disciplines at once: brand identity, interior thinking, and product creation — including custom hardware.
As a result, Lett became a compact, boutique brand with engineering precision and Nordic restraint — exactly the level the client was aiming for: thoughtful, quiet, and crafted to the standards of Northern Europe.
The foundation of the identity is a stitching pattern based on the Fibonacci sequence. This was not a visual trick but a conscious design decision: such stitching already exists in furniture — in sofas, armchairs, and chairs. We simply made it the core symbol of the brand, translating engineering logic into identity.
From branding, we immediately moved into product thinking. The first collection grew out of observing people and their personal “places of power.” We formed a hypothesis: the home is a contemporary space of strength, and everything within it becomes an extension of the person who lives there. This idea shaped the forms, proportions, and the way the furniture is experienced.
The collection was produced in Italy and released in a limited edition, available exclusively by pre-order. The project required aligning three disciplines at once: brand identity, interior thinking, and product creation — including custom hardware.
As a result, Lett became a compact, boutique brand with engineering precision and Nordic restraint — exactly the level the client was aiming for: thoughtful, quiet, and crafted to the standards of Northern Europe.
